Idris Elba rehearses for his Super Bowl appearance

Booking.com – Idris Calls His Legendary Spokes-Blokes For Advice

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Agency In-House
Production Company Anonymous Content/London
Director Tim Godsall

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Credits

powered by

Agency In-House
Production Company Anonymous Content/London
Director Tim Godsall
Ad Agency Horses & Mules
Creative Director Ryan Gerber
Creative Director Sam Liu
Executive Producer/Managing Director Tor Fitzwilliams
Head of Production Shion Hayasaka

Editing Final Cut/London
Editor Claire McGonigal
Assistant Editor James Stubbs
Assistant Editor Leah Burton
Executive Producer Michelle Corney
VFX Electric Theatre Collective
Creative Director Giles Cheetham
VFX Supervisor David Filipe

Executive Producer Magda Krimitsou
Colorist Jason Wallis / (Colorist)
Sound Design/Mix Machine Sound/London
Senior Sound Designer Alex Bingham
Head of Production Louise Baker
Executive Producer Matej Oreskovic
Music Barking Owl
Creative Director/Partner Kelly Bayett

Executive Producer Ashley Benton
Talent Isaiah Mustafa
DP Tim Hudson
Production Designer Jon Henson
Post Producer Maggie McDermott
Talent Idris Elba
Director of Brand & Production Carine van der Heijden
Executive Producer Nadia Pack

Graphic Designer Wei Lun Wang
Head of Brand Creative Diana Marcela Agudelo Hernandez
Motion Designer Giuliana Latte
Producer Andrew Slough
Senior Copywriter Eric Suesz

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In these two teasers for Booking.com's upcoming Super Bowl commercial, A-List actor Idris Elba excitedly prepares for his new role as a the brand's spokesperson by practising his tagline delivery.

To make sure he's on top form, Elba seeks counsel from other iconic spokespeople and ad legends, Old Spice's man-on-a-horse, Isaiah Mustafa, and Dos Equis's 'Most Interesting Man in the World', Jonathan Goldsmith, who rate him on his intonation of the 'Booking.yeah' tagline, and throw out outlandish scenario suggestions for his upcoming Big Game commercial.

The spot was created by Horses & Mules and directed by Tim Godsall through Anonymous Content London, and while the brand is keeping its cards close to its chest in terms of the full game day spot, they have said that it will be "lighthearted and fun, a bit cheeky, and ultimately showcases how Booking.com makes it easier for everyone to experience the world. Will Idris Elba wear a shirt for his first-ever Big Game commercial? You’ll just have to wait and see!"