I Kant believe it’s not meta

Jung von Matt – Kant l Film

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Agency Jung Von Matt/Hamburg

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Credits

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Agency Jung Von Matt/Hamburg
Executive Creative Director Robert Andersen
Senior Art Director/Production Design Moritz August
Copywriter Julian Schau

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How do you dust off a 300-year old philosopher and make his convoluted yet relevant writing on peace, freedom and democracy appealing to a Gen-Z audience?

You bring him back to life using AI, give him an aesthetically pleasing instagram feed, and throw in a deliciously chiselled jawline for good measure, apparently.

Marking the 300th anniversary of the birthday of German philosopher Immanuel Kant, German association FRIENDS OF KANT AND KÖNIGSBERG worked with agency Jung von Matt to bring Kant back to life, using AI to create this modern-day persona.

In his aesthetic feed, Manu conveys profound philosophical concepts in contemporary language, casually introducing his followers to Kant's philosophy. The account was created using the GenAI platform STABLES. His appearance, his voice, and his texts have been translated and brought to life as authentically as possible over 300 years.

"Using artificial intelligence to promote humanistic thinking may sound like a contradiction,” said Robert Andersen, Managing Director of JvM CREATORS. “But in reality it shows how role play with an AI persona can inspire a new generation about Kant's school of thought.”