Hotel Indigo debuts largest marketing campaign in brand history

Carol Hoeller, Vice President Global Brand Management for Hotel Indigo, said: "The neighbourhood is where those who are looking to be inspired stay. Which is why Hotel Indigo sits at the heart of neighbourhoods across the world. For our guests, Hotel Indigo isn’t just a place to stay, it’s a reason to travel. It’s a destination all on its own, and The World’s Neighborhood Hotel embodies that. The campaign beautifully juxtaposes the inside and outside – and how our brand and the communities in which we exist are inseparable.”  

Chloe Banicevic, Creative Director at Anomaly, said: “We wanted this campaign to be a journey of discovery and wonderment. The creative captures the real culture and emotion behind the neighborhoods featured in a soul-stirring way. We wove in iconic sights and sounds as well as people living, connecting, and seeking out incredible things and hidden gems. Because we wanted it to be more than just a homage to the neighborhood, we wanted it to be an invitation to come and experience it for yourself.”

The campaign’s anthem film is directed by The Hudson Dusters of Greenpoint Pictures. On working on the campaign, Niles Roth of The Hudson Dusters says: “This film is deeply personal to us - I’m from Downtown NYC and Michael’s from Nashville. Hometown pride runs close to our hearts. We wanted these films to feel authentic and emotional. It’s a love letter of sorts, for the both of us.”    

While an international media campaign, Hotel Indigo’s The World’s Neighborhood Hotel evokes local feeling. The images and videos, personalized to the next-gen explorer, will appear online, in television, cinema, digital out-of-home placements, and on brand social channels such as TikTok, Instagram, Facebook and LinkedIn.