Honda’s dream machine drives on

Ever since Honda began its 'Power of Dreams' platform in 2002, the brand has used it as a starting point for a variety of thrillingly creative campaigns – From Grrr to The Impossible Dream – that elevate the business of manufacturing mechanised locomotion devices to an artform. 

Created by Pablo London, the agency's first work for the brand since winning the account in September 2025, and directed by Ryan Chun through Magna Studios, Your Dreams Engineered continues Honda’s focus on innovation by reimagining engineering ideas as shapeshifting white matter playfully considered, tested and crafted into Honda cars.

Pablo Group CDs, Victoria Daltrey and Will Bingham, said: “We wanted to remind people that behind every meaningful innovation is something human. In a world increasingly shaped by AI, that story feels more relevant than ever."

The engineering journey is accompanied by witty VO, note-perfect sound design by 750mph and an elegant bespoke score from The Hogan.

Look out for an upcoming craft feature with the director Ryan Chun and Jonathan Box, CD at Black Kite Studios, which was responsible for the polished post.