Home Depot spares some change
Linetest creates a gloriously animated tale of inspiration for the hardware chain's foundation, TradeWorx, that helps end youth homelessness.
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- Agency FCB/Toronto
- Production Company Linetest
- Director Linetest
- Executive Creative Director Hao Chen
- Creative Director Duncan Patterson
- Art Director Sean Richardson
- Producer Zoe Coleman
- Designer/Illustration Sean Richardson
Following a down-on-their-luck protagonist as they go from street to success, Real Change uses a handcrafted cel animation approach to not only give great visuals, but also portray the steps at which the brand's TradeWorx program - an initiative that helps end youth homelessness - takes to make a genuine difference.
Using hue and tone to express the mood, whilst keeping a through-line of Home Depot's distinctive orange, this cleverly constructed and delightfully illustrated story is a real eye-catcher.