High times with Castle Milk Stout
This beautifully directed film for the beverage brand celebrates meaningful time spent with loved ones and the pleasure of being mindful of quality moments in a frantic world.
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Credits
View on- Agency Joe Public/Cape Town
- Production Company Darling Films/Johannesburg
- Director Zee Ntuli
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Credits
View on- Agency Joe Public/Cape Town
- Production Company Darling Films/Johannesburg
- Director Zee Ntuli
- Editing Post Modern/South Africa
- VFX Blake/Oslo
- Audio Post Tiger Fight
- Chief Creative Officer Xolisa Dyeshana
- Executive Creative Director Martin Schlumpf
- Senior Copywriter Vuyani Plata
- Producer Di Cole
- Art Director Janneke van Zyl
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Executive Producer Melina McDonald
- Producer Thandeka Mahuma
- DP Julian Robinet
- Editor William Kalmer
- VFX Artist Blake Prinsloo
- Colorist Terry Simpson
- Composer/Sound Designer/Sound Engineer Chris Snyman
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Credits
powered by- Agency Joe Public/Cape Town
- Production Company Darling Films/Johannesburg
- Director Zee Ntuli
- Editing Post Modern/South Africa
- VFX Blake/Oslo
- Audio Post Tiger Fight
- Chief Creative Officer Xolisa Dyeshana
- Executive Creative Director Martin Schlumpf
- Senior Copywriter Vuyani Plata
- Producer Di Cole
- Art Director Janneke van Zyl
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Executive Producer Melina McDonald
- Producer Thandeka Mahuma
- DP Julian Robinet
- Editor William Kalmer
- VFX Artist Blake Prinsloo
- Colorist Terry Simpson
- Composer/Sound Designer/Sound Engineer Chris Snyman
Created for Castle Milk Stout by Joe Public and helmed by Zee Ntuli through Darling Films, this lush spot is an elegant monochrome meditation on how we approach our temporal life.
The script sees a wise old-timer describe ‘African time’ to a younger man as they savour a slow glass of stout together.
“Do you mean we are always late?" asks the youngster: “Not late, just… not rushed... it’s about moments not minutes,” says the oldster. And as the montage slows to depict periods of joy and human contact, the lyrical voiceover extols the virtues of not seeing time as something measured and ruled by the clock, but as something that just gently passes.
Kudos to Julian Robinet for the classy cinematography.
