heycar reimagines a hip hop classic in the launch of new campaign

Katy Sumption, ECD at Atomic London says “Increasingly the online car market has become overwhelmingly competitive with fight for attention and stand out being one of the trickiest battles brands such as heycar face. We needed a creative concept that would drive fame, distinctiveness and create strong brand memory structures. This remix of Naughty by Nature’s absolute classic Hip Hop Hooray allowed us to do just that and very importantly bring some much-needed, feel-good joy to our target audience. To add, the natural lyrical repeat of the brand name became a gift, allowing us to create the awareness and recognition heycar needed to separate them from the competition. Uplifting and positive across every touchpoint we hope people get as much joy from the campaign as we truly had making it.”

Charlotte Ford, Head of Brand Marketing & Engagement at heycar says “We are incredibly excited about the launch of our new brand campaign, it really feels like heycar as a brand is stepping into a new and exciting phase. That advert itself perfectly encapsulates everything about the brand, with a relentlessly upbeat and feel-good vibe, and of course – a song that we’re confident will be stuck in peoples’ heads for a long time to come. We can’t wait for this exciting platform to launch, setting the scene for an exciting year for brand activity as we enter this new era for heycar.”