Hey Wonderful aligns with Fox-Mills for East Coast representation
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Fox-Mills will represent Hey Wonderful's directorial roster on the East Coast.
Bicoastal indie production company Hey Wonderful, honoured most recently for its work by Tribeca X and the Brand Film Festival, has signed on Fox-Mills to represent its directorial roster on the East Coast. The talent firm is led by founder Philip Fox-Mills and partner Jake Strom, whose experience and well-honed insights will pave the way for new opportunities in traditional, digital and experiential advertising. Fox-Mills spent 13 years as an Executive Producer at RSA Films before founding the company in 2016, while Strom’s experience includes staff positions at both Furlined and ICM.
“Philip and I have a long history in the business and I’ve always admired his perspective about directors, recognising the right opportunities at the right time while pushing boundaries to create the best work,” comments Michael Di Girolamo, Founder/Managing Partner, Hey Wonderful. “In addition to their unparalleled experience, he and Jake bring true enthusiasm for the work and a deep understanding of what it takes in today’s market to hit it out of the park. In addition to their awesomeness, they bring a sense of levity to the process which never hurts.”
“Michael’s reputation speaks for itself,” Philip Fox Mills comments. “He founded a production company built on diverse and innovative creative talent. He and Sarah have cultivated a really strong roster, one that definitely stands out in the industry. That was obvious to me very quickly. When they reached out about representing the directors for the East coast market it was a no brainer. We said, ‘let’s do it!’”
Hey Wonderful’s recent work includes Impossible Foods and White Castle’s Wu-Tang In Space Eating Impossible Sliders, an online mini-series directed by Sam Spiegel and honoured this year by Tribeca X and the Brand Film Festival; Maxwell House’s viral hit 53 Years, No Days Off, directed by Peking via David Miami; and experientials including Popeyes 12-Hour Road Trip, directed by Sam Cadman, and Goodyear’s Conquering the L.A. Sports Equinox, directed TJ O’Grady-Peyton, both via agency GSD&M.
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