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Anheuser-Busch – Cardboard Fans

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The cardboard crowds that currently adorn stadiums are all well and good if you want a cursory impression of attendance, but you don't get the cheers, jeers and... let's face it... beers of a human gathering.

That's not the case in this humorous campaign for Bud Light from W+K New York and O Positive director David Shane. Following a curious cut-out as he searches for a cheeky drink, the spot sees our flattened fellow fold, flap and fly to his eventual destination.

Full of charm, with lovely low-fi effects that give the paper-thin protagonist real character, this 2D trailblazer certainly deserves his wafer-thin wassail.

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