Hell’s Kitchen is a Kaleidoscope
Fela director Kajal crafts a love letter to Hell’s Kitchen in new promo featuring Alicia Keys.
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Drawing on her New York roots and passion for the city, Kajal directed a high-energy promo for Hell’s Kitchen via production company FELA and creative agency AKA.
Hell’s Kitchen is a new musical created by artist Alicia Keys, coming to Broadway on April 20, 2024. The promo is a celebration of community and the poetic artistry of Keys who sings and performs the show’s titular track Kaleidoscope backed by actress/singer Maleah Joi Moon who stars in the show.
Credits
powered by
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- Production Company Fela
- Director Kajal Patel
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Credits
powered by
- Production Company Fela
- Director Kajal Patel
- Executive Producer Fuliane Petikyan
- Executive Producer Taj Critchlow
- Head of Production Amir Karimi
- Color Alter Ego Post/Los Angeles
- Colorist Kya Lou
- Production Designer Angela Barrow
- DP Andrea Gavazzi
- Editor Chaz Smedley
Credits
powered by
- Production Company Fela
- Director Kajal Patel
- Executive Producer Fuliane Petikyan
- Executive Producer Taj Critchlow
- Head of Production Amir Karimi
- Color Alter Ego Post/Los Angeles
- Colorist Kya Lou
- Production Designer Angela Barrow
- DP Andrea Gavazzi
- Editor Chaz Smedley
The performers in the promo are cast members from Hell’s Kitchen and radiate the colours of 90’s NYC through fashion, dance, and design. Music and lyrics for Hell’s Kitchen were written by Keys, and tell the story of Ali, a 17-year-old desperate to live out her New York dream facing hard truths about race, defiance, and growing up.
"Alicia and I wanted this to feel colourful, layered, and bright, just like a kaleidoscope," said Kajal. "Having the ability to direct this in the apartment complex she grew up in made the story that much more genuine and intentional. I got to create with Alicia Keys, Maleah Moon, and the cast and crew in a way that felt playful - like we were all long-time homies just coming together for a good time. You could feel that sense of community all around. This was a love letter to Hell’s Kitchen and every single person involved had their hand in writing it."
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