Heineken’s senior moment
This ode to the new-normal late-night scene shows a dance floor full of retirees.
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Credits
View on- Agency LePub/Milan
- Production Company Good People Films
- Director Ali Ali
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Credits
View on- Agency LePub/Milan
- Production Company Good People Films
- Director Ali Ali
- Producer Sarah Touma
- Post Production Prodigious Milan
- Music Sizzer Amsterdam
- Art Director Joao Araujo
- Art Director Luca Villa
- Art Director Supervisor Marie Poumeyrol
- Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Eoin (Owen) Sherry
- Global Executive Creative Director Mihnea Gheorghiu
- Global Executive Creative Director Milos Obradovic
- Global Executive Creative Director Andrey Tyukavkin
- Head of TV Francesca Zazzera
- Producer Beatrice Pepe
- Senior Art Director Alex Eftimie
- Senior Copywriter Ruxandra Drilea
- Editor Fabrizio Squeo
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Credits
powered by- Agency LePub/Milan
- Production Company Good People Films
- Director Ali Ali
- Producer Sarah Touma
- Post Production Prodigious Milan
- Music Sizzer Amsterdam
- Art Director Joao Araujo
- Art Director Luca Villa
- Art Director Supervisor Marie Poumeyrol
- Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Eoin (Owen) Sherry
- Global Executive Creative Director Mihnea Gheorghiu
- Global Executive Creative Director Milos Obradovic
- Global Executive Creative Director Andrey Tyukavkin
- Head of TV Francesca Zazzera
- Producer Beatrice Pepe
- Senior Art Director Alex Eftimie
- Senior Copywriter Ruxandra Drilea
- Editor Fabrizio Squeo
Featuring a whole club full of celebrating seniors, Heineken's newest club caters to those in their golden years.
Bright, fun, colorful, the coterie of retirees enjoying the night life is absurdly charming. They dance, drink, flirt, and even run naked into the nearby ocean. With an exceptional time on the dance floor, the ad reminds us that the night belongs to...the vaccinated. The Night is Young, but the barflys are not.
Directed by Ali Ali and produced by Good People Film, this Heineken ad is a fun twist on an old standard. The agency lead was Publicis Milan.
