Heineken’s creatures of the night
In an entertaining spot jam-packed with hilariously twisted horror movie tropes, the Dutch beer brand addresses the importance of maintaining a healthy work-life balance.
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Credits
powered by
- Agency Publicis/Milan
- Production Company Good People Films
- Director Ali Ali
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Credits
powered by
- Agency Publicis/Milan
- Production Company Good People Films
- Director Ali Ali
- Post Production Prodigious Milan
- Music MassiveMusic/London
- Sound Design Screenplay
- Executive Producer Khaled Zaki
- Producer Sarah Touma
- DP Pierre Mouarkech
- Art Director Cesar Martinez Edo
- Editor Enrico Munarini
- Colorist Julien Alary
- Executive Producer Diego McLoughlin
- Producer Paz Miqueles Echarri
- Producer Esteban Budassi
- Associate Creative Director Alessandro Agnellini
- Associate Creative Director Daniela De Seta
- Chief Creative Officer Mihnea Gheorghiu
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Fernando Bellotti
- Executive Creative Director Fabio Mazia
- Executive Creative Director Francisco Bledel
- Global Chief Creative Officer Bruno Bertelli
- Global Executive Creative Director Andrey Tyukavkin
- Global Executive Creative Director Eoin (Owen) Sherry
- Producer Cinzia Morandi
- Senior Art Director Mattia Anelli
- Senior Copywriter Andrea Zanino
Credits
powered by
- Agency Publicis/Milan
- Production Company Good People Films
- Director Ali Ali
- Post Production Prodigious Milan
- Music MassiveMusic/London
- Sound Design Screenplay
- Executive Producer Khaled Zaki
- Producer Sarah Touma
- DP Pierre Mouarkech
- Art Director Cesar Martinez Edo
- Editor Enrico Munarini
- Colorist Julien Alary
- Executive Producer Diego McLoughlin
- Producer Paz Miqueles Echarri
- Producer Esteban Budassi
- Associate Creative Director Alessandro Agnellini
- Associate Creative Director Daniela De Seta
- Chief Creative Officer Mihnea Gheorghiu
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Fernando Bellotti
- Executive Creative Director Fabio Mazia
- Executive Creative Director Francisco Bledel
- Global Chief Creative Officer Bruno Bertelli
- Global Executive Creative Director Andrey Tyukavkin
- Global Executive Creative Director Eoin (Owen) Sherry
- Producer Cinzia Morandi
- Senior Art Director Mattia Anelli
- Senior Copywriter Andrea Zanino
When the lights start flickering ominously, foam starts bubbling from the elevator, or a red sponge ball rolls across the floor, it’s probably a sign that it’s time to get the hell out of the office.
Created in collaboration with Publicis and directed by Ali Ali through Good People Films, this brilliantly comedic spot from Heineken sees one workaholic far outstaying her welcome. Unnerved by the watchful eye of the office cleaners, she packs up her papers and heads to the bar, playfully paired with Rockwell's track Somebody's Watching Me.
Referencing our favourite horror movie classics, the campaign aims to combat over-working with a dedicated activation that will see office cleaners wearing QR codes offering stragglers a free Heineken beer, helping people to reconnect with friends and restore a better work-life balance.
