​Havas Paris presents its first campaign for KFC France

The opening scenes in this KFC advert take us directly to 1952, the year the famous fast-food chain was founded. 

We are then in the heart of Kentucky, at the side of Colonel Sanders who is busy in his kitchen. With love, expertise and style, he prepares a bucket of tenders that will travel through time to 2021. As crisp as ever, his recipe will please two youngsters in a KFC drive-thru. 

KFC France and Havas Paris have crafted a cool and funky first opus directed by Vincent Lobelle and a real ode to crispy food! This 45' film is carried by an original soundtrack named Crispy and produced by HRCLS, Havas Paris' integrated production house. The track links the past and the present, and will become the emblem and common thread of the brand's statements throughout the year.

Havas Paris won the KFC France account last November after a competition. In addition to this first brand film revealed this week in France, the communication plan also includes a poster campaign, product films, and social activations... with a media plan signed by Carat France. This is a very strong offensive for KFC France, which wants to double the number of its restaurants in France to 600 within five years.