Hard Rock International unveils star-studded cast in big game commercial

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, The Hype.

The first Big Game commercial for both the brand and South Florida-based filmmaker, The Hype follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International debuted its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

"The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock International – The Hype

Credits

powered by

Agency VaynerMedia/Los Angeles
Production Company The Institute/USA
Director Michael Bay

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency VaynerMedia/Los Angeles
Production Company The Institute/USA
Director Michael Bay

Credits powered by

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, Armageddon, the Transformers series, and Bad Boys – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that The Hype will captivate millions of viewers.”