Hard Rock Bet and Post Malone are ready to roll in new campaign
Hard Rock Bet and creative agency 72andSunny have launched a new campaign alongside Post Malone.
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Sports and casino apps have taken the US by storm with 30 states having legalised betting apps. But in a sea of sameness, Hard Rock Bet is on a mission to rock the betting world, for both sportsbook + casino.
With a wide range of sports betting and online casino options already available, the category has grown somewhat stale with such a narrow audience and limited appeal. Hard Rock Bet has managed to redefine the category, introducing a fresh and relevant perspective that makes the experience accessible and also engaging for everyone.
When looking at the world of sports betting, it’s more exclusive than inclusive. The confusing jargon, and intense pressure to get rich overnight makes sports betting feel intimidating to the average consumer.
To celebrate the start of football season, Hard Rock Bet wanted to create something that welcomed people from all walks of life into the world of sports betting and made betting accessible to all.
Credits
powered by
- Agency 72andSunny/New York
- Production Company magna studios/Los Angeles
- Director WARD
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Credits
powered by
- Agency 72andSunny/New York
- Production Company magna studios/Los Angeles
- Director WARD
- Executive Producer Nick Fuller
- Director of Production Clark Farrell
- Editorial Cartel
- Editor. Nick Deliberto
- Assistant Editor Jill Sarao
- Executive Post Producer Evyn Bruce
- Edit Producer Kalisha Allen
- Color Harbor Picture Company
- Colorist Damien Van Der Cruyssen
- Color Producer Brad Martin
- Executive Color Producer Nadia Dabibi
- VFX/Post-Production Yours Truly Creative/Los Angeles
- VFX/Finishing Kevin VFX
- Senior Executive Producer/Partner Sue Troyan
- Head of CG/Creative Director Mike Dalzell
- 2D Lead Artist Gareth Parr
- 2D Lead Artist Adrien Servadio
- Sound Design & Mix Barking Owl
- Sound Designer/Audio Mixer Stuart St Vincent Welch
- Executive Producer Ashley Benton
- Music Venn Arts
- Music Supervisor Jonathan Hecht
- Executive Creative Director Juliana Cobb
- Creative Director Geno Burmester
- Creative Director Peter Hughes
- Senior Creative Jordan Dodson
- Senior Designer Sarah Yu
- Head of Production Julia Lafferty
- Director of Production Lora Schulson
- Executive Producer Scott Sitman
- Producer Alanna Dillon
- Production Designer Shane Valentino
- DP Adam Arkapaw
- Editor Paul O'Reilly
- Assistant Editor Benjamin Bartel
- Executive Creative Director/Partner Tim Davies
- 2D Artist Susanne Scharping
- 2D Artist Gurvand Tanneau
- VFX Producer Kim Downing
- Talent Post Malone
Credits
powered by
- Agency 72andSunny/New York
- Production Company magna studios/Los Angeles
- Director WARD
- Executive Producer Nick Fuller
- Director of Production Clark Farrell
- Editorial Cartel
- Editor. Nick Deliberto
- Assistant Editor Jill Sarao
- Executive Post Producer Evyn Bruce
- Edit Producer Kalisha Allen
- Color Harbor Picture Company
- Colorist Damien Van Der Cruyssen
- Color Producer Brad Martin
- Executive Color Producer Nadia Dabibi
- VFX/Post-Production Yours Truly Creative/Los Angeles
- VFX/Finishing Kevin VFX
- Senior Executive Producer/Partner Sue Troyan
- Head of CG/Creative Director Mike Dalzell
- 2D Lead Artist Gareth Parr
- 2D Lead Artist Adrien Servadio
- Sound Design & Mix Barking Owl
- Sound Designer/Audio Mixer Stuart St Vincent Welch
- Executive Producer Ashley Benton
- Music Venn Arts
- Music Supervisor Jonathan Hecht
- Executive Creative Director Juliana Cobb
- Creative Director Geno Burmester
- Creative Director Peter Hughes
- Senior Creative Jordan Dodson
- Senior Designer Sarah Yu
- Head of Production Julia Lafferty
- Director of Production Lora Schulson
- Executive Producer Scott Sitman
- Producer Alanna Dillon
- Production Designer Shane Valentino
- DP Adam Arkapaw
- Editor Paul O'Reilly
- Assistant Editor Benjamin Bartel
- Executive Creative Director/Partner Tim Davies
- 2D Artist Susanne Scharping
- 2D Artist Gurvand Tanneau
- VFX Producer Kim Downing
- Talent Post Malone
In the new campaign from their lead agency partner 72andSunny New York, Roll With Us, Hard Rock Bet pushes against category norms and cliches of jargon-filled pushy pitches. The brand is inviting everyone into the fun, no matter who they are or how they bet, all are welcome.
To bring this to life the brand partnered with Post Malone. More than a typical brand ambassador, Post has partnered with Hard Rock Bet to bring out that Rebelliously Inclusive brand ethos. Coming off the launch of his new album, F-1 Trillion, Post Malone is an artist that cannot be put in a box. With his crossover appeal and as a proud Texas sports fan, Post fits the exact blending of brands and worlds that Hard Rock stands for as a brand that lives at the intersection of sports, music, and entertainment.
To reinforce Hard Rock Bet’s mission to make betting more accessible, the campaign highlights Post amongst a variety of HRB bettors, showcasing that everyone and anyone (of legal age and in a legalised state, of course) can rock a bet with Hard Rock Bet; being the only sportsbook and casino app that’s so simple, anyone can turn up. Not just the expected sports aficionados, ex-athletes, or inauthentic celebs, but people from all different walks of life.
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Hard Rock Bet – Be A Player
Hard Rock Bet – Roll With Us
Diving deeper into the goal of showcasing inclusivity; the campaign also highlights how regardless of the size of your bet, whether it’s big or small or even a Post Malone sized bet, you can win big with Hard Rock Bet. And you don’t need to know everything about every sport, all you need is a feeling and a phone. To further spotlight the thrill of belonging, the spots are set to Ante Up (Robbin Hoodz Theory) by M.O.P. and as the bets are placed, the beat drops, literally rocking the worlds of the bettors.
Peter Hughes, Creative Director said: "Sports betting and casino apps have taken the country by storm, but the category is still intimidating to a lot of people. Hard Rock Bet is disruptive, modern and exciting at its core. It infuses sports with music and pop culture. Those are dream ingredients for an agency. Working on this campaign, our job was simple – capture the brands rebelliously inclusive ethos and invite people to a sports betting party that everyone can be a part of.”
Geno Burmester, Creative Director adds: “We worked closely with our director, WARD, to create a world that elevated the anticipation and thrill of a bet in the most irreverent and relatable way possible. A world that shows superstars like Post Malone on the same playing field as the rest of us. A world everyone would wanna roll with.”
