HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
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Credits
View on-
- Production Company Knucklehead
- Director R.C. Jinks
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Credits
View on- Production Company Knucklehead
- Director R.C. Jinks
- AI Production Airhead
- Post Production/Color Electric Theatre Collective
- Editor Joe Guest
- Sound Designer Tom Guest
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Credits
powered by- Production Company Knucklehead
- Director R.C. Jinks
- AI Production Airhead
- Post Production/Color Electric Theatre Collective
- Editor Joe Guest
- Sound Designer Tom Guest
Artificial intelligence within advertising has come in for a lot of stick recently (sorry McDonald's, we're looking at you) but if you are going to employ it, then a jokey message about Christmas feels like a perfect place to do so.
Featuring a bunch of mythical figures [though we're not saying who exactly we think is mythical, because Santa, the elves, Krampus, the Gingerbreadman and surf dude Jesus all appear, and who are we to judge?] the spot tells a slightly less wholesome story of what Father Christmas might sometimes get up to on his rounds.
The film is directed by RC Jinks through Knucklehead with the AI production undertaken by the company's recently launched AI division, Airhead.
