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Microsoft – Step Inside

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In this campaign for the latest instalment of Microsoft Xbox's hit franchise, Halo, players are invited to step inside the Halo armour.

Created by 215 McCann San Francisco and directed by SMUGGLER's Partrick Clair, the spot is the first piece of the Become launch campaign for the new game. Step Inside signals the return of The Master Chief and in the film we witness his iconic armour beautifully crafted and assembled in the depths of space.

However, as explained in the voice over from Cortana, The Master Chief’s trusted AI partner, the technological wonder of the Mjolnir armour is meaningless until the right hero steps inside. 

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