Half a million degrees centigrade
This sizzling spot for the 1/2 Million coffee and dessert shop chain is a visually stunning representation of how it feels when things get a tad toasty.
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Credits
powered by
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- Director Amr Hadad
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Credits
powered by
- Director Amr Hadad
- Editor Amr Rabee
- DP Tarek Hefny
- Director’s Producer Dalia Arafa
- Senior Producer Omar Hamdy
- Production Designer Ayman Elhamy
- Creative Director Muhammad Altarz
- Producer Ali Aljari
- Producer Khloud ethman
- SFX Supervisor Kevin Bitters
- SFX Supervisor Hany El Maghraby
- VFX Amr Abdullah
Credits
powered by
- Director Amr Hadad
- Editor Amr Rabee
- DP Tarek Hefny
- Director’s Producer Dalia Arafa
- Senior Producer Omar Hamdy
- Production Designer Ayman Elhamy
- Creative Director Muhammad Altarz
- Producer Ali Aljari
- Producer Khloud ethman
- SFX Supervisor Kevin Bitters
- SFX Supervisor Hany El Maghraby
- VFX Amr Abdullah
Overheated moggies and motors, melting flip flops, parched pools and crispy-faced blokes ablaze, this TVC for the ½ Million coffee shop chain is an incredibly cool representation of heat.
Helmed by Egyptian director Amr Hadad, with – literally – smokin’ photography from DP Tarek Hefny, the film is titled Sun Kissed and promotes the brand's new range of cooling drinks and puddings in its Saudi Arabia market.
A witty script outlines the cruel sun’s tendency to "warp the concept of solid" and ends with an entreaty to "cold shoulder the heat" with the help of the iced treats.
