Guy Gooch joins Stink Rising

Stink London welcomes visual artist and mixed-media director Guy Gooch to its Stink Rising roster of talent.

With a bold mantra of “shitty is pretty” Gooch playfully fuses technically challenging references and docu-style realism. Creating work that reflects contemporary youth culture and urban living, he works comfortably across mediums and creates multi-dimensional visual worlds through performance, choreography, animation, design and in-camera trickery. Experimental in approach and with a strong understanding of lighting and pace, Gooch aims to transcend creative boundaries.

Directorially, Gooch cut his teeth creating promos but he has also worked as a photographer for various editorial publications, such as Line of Best Fit. This has resulted in a number of musical creative collaborations and expanded his visual language. Gooch’s proactive mentality and self-motivation reveal his determination as a director. He is also a self-taught animator and strives to continue embedding new creative styles and techniques into his work.