Guns and poses

In what is possibly the first ever pornography-based PSA, these two films for Dads Against Gun Violence call out the hypocrisy of US politicians who accept donations from the Gun Lobby.

Directed by Kiran Koshy through Raucous Content, and created by LA agency Nigel & Co, the campaign comprises two witty films with a sobering twist, I Would Never Do That and I’ve Done Dirty Things, featuring the bleeped out musings of actor/model/influencer and exceptionally flexible adult movie star Lisey Sweet. 

As Sweet flips through a Kama Sutra book and describes her various bedroom adventures she states that though she's done a lot of dirty things, she'd never do anything as dirty as take money from the Gun Lobby.

Koshy commented: “Conservatives who think of themselves as having the moral high ground need to be reminded that they are enabling lawmakers who operate in the interests of the Gun Lobby, not the people. Most Americans are overwhelmingly in favour of sensible gun laws, including an assault weapons ban. Conservative politicians need to be held responsible for their moral failing on this issue and reminded of what they've really become – gun lobby whores.” 

The campaign is timed for the presidential primary debates and the 2024 political cycle.