Guinness reminds us what we've been missing

Monday May 17 is a day many have firmly pencilled in their diaries, as it's the day that bars and restaurants in the UK can open their doors to allow people inside their premises.

The last 15 months have been traumatic for those businesses in the food and drink sector so it's only right that we celebrate another step towards normality, and Guinness has done just that with a new campaign featuring the classic song Always On My Mind.

The inspiration for the campaign, called #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The 40-second spot, created by AMV BBDO London and directed by Chris Balmond through Outsider London, opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white object that will have been on many people's minds of late; a perfectly poured pint of Guinness, shared with mates in the pub.