Grindr wants to tag your kink
From pits to bubblebutts, the dating app's latest campaign uses cheeky imagery to present an inclusive compendium of turn-ons.
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Credits
powered by
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- Production Company Florence/Los Angeles
- Director Evan Sterrett
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Credits
powered by
- Production Company Florence/Los Angeles
- Director Evan Sterrett
- Executive Producer Jerad Anderson
- Executive Producer/Managing Director Ned Brown
- Head of Production Matt Griffo
- Executive Producer Ryan Kincade
- DP Ernesto Lomeli
- Production Designer Erin Lynn Welsh
- Executive Producer/Producer Eduardo Cardenas
- Editor Lucas De Cesco
- Brand
- Creative Director Evan Sterrett
Credits
powered by
- Production Company Florence/Los Angeles
- Director Evan Sterrett
- Executive Producer Jerad Anderson
- Executive Producer/Managing Director Ned Brown
- Head of Production Matt Griffo
- Executive Producer Ryan Kincade
- DP Ernesto Lomeli
- Production Designer Erin Lynn Welsh
- Executive Producer/Producer Eduardo Cardenas
- Editor Lucas De Cesco
- Brand
- Creative Director Evan Sterrett
It's tough to make a campaign about turn-ons decidedly PG, but with a cheeky wink, Grindr and LA-based production studio Florence have managed to do just that.
Conceived as "one big wink” to Grindr’s userbase, the four 15 second spots – Kink, Rough, Pits, and Bubblebutt – are saucy and ironic takes on the dating apps new tagging ability, using alternative meanings for the alternative feelings to create a inclusive nod to those in the know.
Grindr – My Tags | Pits
Grindr – My Tags | Bubblebutt
Grindr – My Tags | Kink
Grindr – My Tags | Rough
“Grindr’s new campaign is all about acceptance and inclusion,” says Florence EP Ned Brown. “There’s nothing more healthy, liberating, and authentic than accepting people for who they are and letting them know it’s okay to express themselves fully.”
“My Tags is the perfect feature to showcase what makes Grindr special," says Evan Sterrett at Grindr. "No matter what you’re into, we’ve got it here, and we celebrate it. Wave your freak flag (tag) high.
“When I approached FLORENCE with the campaign concept for highlighting the fetish tags, they didn’t even bat an eye, they got it immediately. They have been an incredible production partner through every step of the project.”
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