Grimbergen beer’s transcendental tipple
Director Martin Aamund and Papaya Films collaborate on a new spot that transports the audience to a wondrous world of flavours.
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Credits
powered by
- Agency Fold7/London
- Production Company Papaya Films/London
- Director Martin Aamund
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Credits
powered by
- Agency Fold7/London
- Production Company Papaya Films/London
- Director Martin Aamund
- Creative Director John Yorke
- Producer Michelle Hickey
- Executive Producer Wojtek Skiba
- Production Manager Maciek Szrek
- Post Production UPP (Universal Production Partners)/London
- Audio Production King Lear Music & Sound
- Producer Rupert Greaves
- DP Marcel Zyskind
- Production Designer Tomek Kulesza
- Editor Brendan Jenkins
- Colorist Ondrej Stibinger
- Post Producer Kristyna Radkova
- VFX Tomasz Bykowski
- Music David Morris
- Music Michael Biggs
Credits
powered by
- Agency Fold7/London
- Production Company Papaya Films/London
- Director Martin Aamund
- Creative Director John Yorke
- Producer Michelle Hickey
- Executive Producer Wojtek Skiba
- Production Manager Maciek Szrek
- Post Production UPP (Universal Production Partners)/London
- Audio Production King Lear Music & Sound
- Producer Rupert Greaves
- DP Marcel Zyskind
- Production Designer Tomek Kulesza
- Editor Brendan Jenkins
- Colorist Ondrej Stibinger
- Post Producer Kristyna Radkova
- VFX Tomasz Bykowski
- Music David Morris
- Music Michael Biggs
While many of us appreciate the solace a couple of sips of booze can bring, ad land bevvies often produce an array of extra strange and wonderful side effects unknown to science.
According to this lush, beautifully VFX-ed spot created by Fold7 for the Belgian pale ale brand, just one taste of Grimbergen can whisk you off to an upside down universe where you’ll crash through clouds into opulent gilded interiors and magical forests.
You might spot bears splashing in streams of gold, fruit falling against gravity and all kinds of gorgeous crazy until a giant, fiery Phoenix – the beer’s mascot – helpfully lifts you back into real life. Hic!
