GREENIES helps Santa give dogs the gift of daily dental care
A new campaign from adam&eveDDB featuring GREENIES brand dental dog treats.
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The GREENIES brand, proudly part of the Mars family of brands, is launching a new holiday campaign that shows how the brand can make dental care easy for pet parents during the busy holiday season.
Created by adam&eveDDB, the campaign encourages dog owners to give their pooches the gift of GREENIES daily dental treats, letting their dogs enjoy a tasty treat for the holidays that also cleans teeth and freshens breath.
The campaign is based on the insight that with the seemingly nonstop demands of the holiday season, it’s easy for dog parents to let their pet’s oral health slide down the list of priorities. The new work highlights how giving GREENIES dental treats is a simple way to help maintain pet oral health. Treats are a popular gift for dogs, making GREENIES dental treats the perfect present for dogs this holiday season.
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Outsider
- Director Harold Einstein
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Outsider
- Director Harold Einstein
- Audio Production Factory Studios/London
- Music Supervision The Hogan
- Service Company Bohemian Pictures
- Editing Company Arcade Edit
- Post Production 1920 VFX/UK
- Colourist Company 3/New York
- Chief Creative Officer Richard Brim
- Creative Director Ben Stilitz
- Creative Director Colin Booth
- Creative John Trainor-Tobin
- Creative Jeppe Vidstrup
- Producer Charlotte Ellison
- Executive Producer Richard Packer
- Audio Producer Ciara Wakley
- Sound Design & Mix Jack Hallett
- Producer Michael Kanter
- DP Jonathan Freeman / (DP)
- Editor Sean Lagrange
- Assistant Editor Paulo Miramontes
- Senior Producer Kirsten Thon-Webb
- Executive Producer Crissy DeSimone
- Head of Production Megan Dahlman
- Head of 2D / 2D Supervisor Chrys Aldred
- Colorist Tim Masick
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Outsider
- Director Harold Einstein
- Audio Production Factory Studios/London
- Music Supervision The Hogan
- Service Company Bohemian Pictures
- Editing Company Arcade Edit
- Post Production 1920 VFX/UK
- Colourist Company 3/New York
- Chief Creative Officer Richard Brim
- Creative Director Ben Stilitz
- Creative Director Colin Booth
- Creative John Trainor-Tobin
- Creative Jeppe Vidstrup
- Producer Charlotte Ellison
- Executive Producer Richard Packer
- Audio Producer Ciara Wakley
- Sound Design & Mix Jack Hallett
- Producer Michael Kanter
- DP Jonathan Freeman / (DP)
- Editor Sean Lagrange
- Assistant Editor Paulo Miramontes
- Senior Producer Kirsten Thon-Webb
- Executive Producer Crissy DeSimone
- Head of Production Megan Dahlman
- Head of 2D / 2D Supervisor Chrys Aldred
- Colorist Tim Masick
In a new 30” spot, Stuck, we see poor Santa getting jammed in the chimney on Christmas Eve. Unable to defend himself from the friendly licks of the family pet, Santa reaches for GREENIES Dental Treats, showing how easy it is to give your pooch a tasty treat that also keeps their teeth clean and breath fresh.
The 30” launched on 1st December and will run on the GREENIES brand YouTube channel and website until Christmas Eve. In addition, a 15” version of the ad will run on TV and will be supported with FEP (VOD), social, digital display, and print. The brand also has a limited edition holiday product offering, GREENIES Gingerbread Flavour Dental Treats.
“The oral health and well-being of our pets continues to be a top priority for the brand,” said Matt Darcy, Brand Manager for the GREENIES Brand. “We know that the holiday season can be a hectic time for everyone, and it’s easy to forget about oral care for our pets. This playful campaign aims to show how the GREENIES brand works to support pet parents by keeping up with their doggy dental routine despite the overwhelming demands of the holiday season.”
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