Good habits take flight with Starling

Created in partnership with The Sunshine Company and directed by Sara Dunlop through The Corner Shop, this joyful spot aims to motivate Britons to start adopting everyday habits that can lead to financial wellness. 

The hero film features people across the UK sharing their money hacks: A woman recommends a daily balance check, say while brushing one's teeth; a mum leaves a supermarket with the sage advice to not shop when hungry; and some plucky bathers jumping into the cold waters of Margate’s famous Walpole Bay Tidal Pool suggest savings can be made by shopping for summer during the winter. 

Set to Lily Allen’s song The Fear, and with a voiceover from broadcaster Zoe Ball, the spot features real people sharing 15 habits, shot across 52 locations. 

Michele Rousseau, CMO at Starling commented: “We’ve deliberately pulled away from the pure product placement you find in banking ads. Your bank alone is not going to change your financial situation, but your mindset can, and if you’ve got the right attitude, Starling has the right tools to help you be good with money. Every single detail of this campaign has been designed to energise and instil this attitude in Britain. We’ve used real people in relatable situations and the genuine habits they swear by.”