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Good Behavior launches
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New comedy commercial production company led by notoriously well-behaved director promises to bring meticulous craft to the art of absurdity.
When Pete Marquis was in daycare, a stern German woman looked after him. As a result, one of the first phrases he ever learned was, “Nein. Nein.” A lifetime of being told, “nein nein,” has prepared him to be on good behavior, and officially announce this partnership with Victoria Guenier and Adam Lawson on 9/9.
The trio first met three years ago, and have worked on over fifty productions since, earning the trust of top brands and agencies, along with winning a wide array of accolades in varying metallic hues.
Marquis is known for directing well-crafted, performance-driven comedies that garner lots of attention. He’s taller than you might think after seeing him on a Zoom screen. And more chill than you might think of an extremely-prepared director. But he credits that calm tallness with allowing him to focus and be present on set, and summon comedy gold in real-time. He draws on his writing abilities and knack for collaboration with actors and creatives, to mine every scene for truth and humour, and consistently create work that hits a nerve with the zeitgeist.
“I’ve been fortunate enough to be making the kind of work I like seeing out in the world. And doing it with the same people I love, admire and enjoy working with, Adam and Victoria. We always challenge ourselves to push the work and stretch the budgets, while keeping the set running smooth and the experience a joy for everyone. I hope to one day retire alongside those two. And hopefully that day’s not tomorrow.”
Guenier was a former top agency production potentate at Ogilvy, Deutsch LA, Omelet, and production company Strike Anywhere. As Executive Producer, she assumes the informal company mantle of Ms. Behavior.
Lawson has done everything from AD-ing an Academy Award Winning film to show running TV to producing the CyberPunk 2077 promo with Keanu Reeves. He bids. He produces. He oversees post. His love for comic books has no bounds, he even created one with Wesley Snipes called The Exiled.
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Good Behavior has already hit the ground running, with more than ten productions under the company name. Their latest notable campaigns were for Fruit by the Foot, Doordash and White Claw.
“I couldn’t be happier working alongside Adam and Pete. They are two of the nicest and most hardworking people I’ve met and to see our company work on some of the top US brands is a joy,” says Guenier.
“I’ve taken many great adventures in entertainment and advertising, but this one promises to be the best one yet,” says Lawson.
On Good Behavior, Marquis says “We’re capable of bad, bad things. But we try to do it in a way that’s nice and pleasant for everyone. My dream is for our shop to be a magnet for wickedly funny work, and kind and motivated folks who put their napkins on their laps, keep their elbows off the table, and happen to be incredibly talented.”
Good Behavior is repped on the east coast by Milktoast, in the Midwest by Sharon and Perry, and on the west coast by Stephanie Stephens.
