Goldfish Mega Bites: Saatchi & Saatchi’s cheesiest reboot ever
The new campaign toys around with cinematic reboots to promote the Goldfish cracker makeover.
)
In a new campaign from Saatchi & Saatchi, Goldfish Mega Bites is making its formal introduction with a “Bigger, Bolder, Cheesier” reboot, featuring the Savage Brothers.
Reboots are everywhere. And they’re often bigger, bolder, and cheesier than the original. The beloved Goldfish cracker was reimagined with a mature palette in mind that appeals to adult tastes, not just kids.
The campaign crashes today’s ever-present reboot culture, tapping childhood icons Fred and Ben Savage. Fred produced and directed the current reboot hit The Wonder Years and Ben starred in Boy Meet World’s Girl Meets World.
Daniel Loboatòn, CCO and Co-President at Saatchi & Saatchi NY commented: “Open any streaming service and you’ll find yourself in front of a reboot. All the things you grew up with are now bigger and bolder. And sometimes cheesier. Goldfish Mega Bites fit the bill. A childhood icon rebooted. Brothers Fred and Ben Savage are childhood, reboot icons and the perfect choice to introduce Goldfish’s reboot to the world.”
Goldfish Cracker – Insecure
Goldfish Cracker – What Will They Reboot Next
