Golden Chicken's option ordeal
The Saudi Arabian ready meal brand launches an amusing ad that plays on a woman's struggles with the tyranny of choice.
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Credits
powered by
- Agency Tarek Nour Advertising/Giza
- Production Company Bigfoot Films
- Director Hamba & Doss
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Credits
powered by
- Agency Tarek Nour Advertising/Giza
- Production Company Bigfoot Films
- Director Hamba & Doss
- VFX SNAP14
- DP Ahmed Tarek Bayoumi
- Editor Baher Rasheed
- Colorist Ahmed El Gendy
Credits
powered by
- Agency Tarek Nour Advertising/Giza
- Production Company Bigfoot Films
- Director Hamba & Doss
- VFX SNAP14
- DP Ahmed Tarek Bayoumi
- Editor Baher Rasheed
- Colorist Ahmed El Gendy
This zany spot created by Tarek Nour/Riyadh for Golden Chicken follows the story of a woman floored by a culinary conundrum.
Ironically considering it's an advert, the campaign sends up the angst-inducing dilemmas of the modern consumer faced with too many options, via a fanciful tale directed by Hamba and Doss, through Bigfoot Films.
Haunted by her family's retort of "anything" when she asks them what they want for supper, a housewife tasked – rather traditionally – with fetching the evening meal, catatonically repeats "anything" when various beauticians/retail outlets/exercise centres ask her what she wants, resulting in her being comically overwhelmed by anything and everything as she gets through her day.
