Get your salad together with Taylor Farms
Erich & Kallman returns with Taylor Farms for a new chapter of Get Your Salad Together.
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Creative agency Erich & Kallman and Taylor Farms return with a new chapter in one of the fresh food industry’s most distinctive campaigns.
The duo’s newest campaign, Get Your Salad Together, is building on the platform the agency and leading salad and healthy fresh foods producer established together in 2025. The newest campaign extends to feature Taylor Farms’ new protein-forward lineup of salads, bowls, and snacks, and will run across CTV, digital, and social.
The creative approach is grounded in familiar, real-world moments, relatable characters and everyday settings, and pushed into a heightened, subtly surreal register. Each spot keeps the storytelling simple and performance-driven, letting the product, with the help of comedy, do the work.
Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company ArtClass Content
- Director Ryan Ebner
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Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company ArtClass Content
- Director Ryan Ebner
- Editing Cut+Run/California
- Editing Jogger Studios
- Chief Creative Officer Eric Kallman
- HP Kati Haberstock
- Producer Cristian Villalobos
- Associate Creative Director Sarah Johnson
- Associate Creative Director Benjamin Schneider
- Executive Producer Sean Owolo
- Executive Producer Logan Scott Gilmore
- Head of Production Sparkle Jones
- Line Producer Corrin Santa Cruz
- Editor Jay Nelson
- Executive Post Producer Brian Stanley
- Executive Producer Alicia Cargile
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Erich & Kallman/San Francisco
- Production Company ArtClass Content
- Director Ryan Ebner
- Editing Cut+Run/California
- Editing Jogger Studios
- Chief Creative Officer Eric Kallman
- HP Kati Haberstock
- Producer Cristian Villalobos
- Associate Creative Director Sarah Johnson
- Associate Creative Director Benjamin Schneider
- Executive Producer Sean Owolo
- Executive Producer Logan Scott Gilmore
- Head of Production Sparkle Jones
- Line Producer Corrin Santa Cruz
- Editor Jay Nelson
- Executive Post Producer Brian Stanley
- Executive Producer Alicia Cargile
The underlying idea taps into something real: when you make a good choice, like eating a salad, you feel more put together. These products are positioned as the thing that helps you get there: turning a small decision into a small win.
"Salad lovers tell us Taylor Farms Chopped Salad Kits are a delicious choice that makes them feel like they’ve got it together,” said Christina Barnard, VP of Marketing at Taylor Farms. “This campaign puts the salad at the center of everyday moments in an outrageous, breakthrough way, one that’s relatable, funny, and impossible to ignore.”
"Taylor Farms makes it easy and enjoyable to eat well,” said Eric Kallman, Founder and CCO of Erich & Kallman. “Our job was to find the comedy and the humanity in that moment, the small, real victory of pulling together a meal that actually tastes good and makes you feel good. That's what Get Your Salad Together is all about, and this year we got to push that world even further."
