Every dog deserves The Farmer's Dog

Known for their heartwarming, Emmy-nominated work, The Farmer's Dog has teamed up with Epoch director Alma Har'el to celebrate the bond at the heart of the brand's name: the one between a farmer and his dog. 

Using her signature style, Har'el captures the quiet rituals and small, often-overlooked moments that reveal how dogs make us present. The campaign includes three spots:

For Everybody's Dog, Set to What the World Needs Now, clips of singular human-dog bonds play out on screen, united by one thing: the deep, unconditional love we have for our dogs.

The Captain's Dog, A hardy captain works his houseboat while his dog trails behind, angling for a moment of play. The Girl's Dog, Two rambunctious little girls throw a tea party for their giant Mastiff.

The spots will run on TV nationally, as well as social media and YouTube. The Farmer’s Dog created an OOH campaign across four mid-west cities (Chicago, Detroit, Minneapolis, and St. Louis) with the Chicago takeover featuring real customers from those neighbourhoods.