Get saver satisfaction at McDonald's
Celebrating the brand’s iconic Saver Menu with a series of vibrant, character-driven films, the campaign shines a playful spotlight on indulging in the simple pleasures without the big spend.
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Produced by Pulse Films, Fa & Fon have directed the latest UK and ROI campaign for McDonald’s Get Saver Satisfaction.
Celebrating the brand’s iconic Saver Menu with a series of vibrant, character-driven films, the campaign shines a playful spotlight on indulging in the simple pleasures without the big spend.
Working in collaboration with Leo UK, Get Saver Satisfaction builds a beautiful, elevated world riddled in charm, where the mundane and the joyful coexist in perfect harmony.
Each film is composed like a delicate renaissance painting, a breathing masterpiece with detail in every frame. Everyday life becomes art through cinematic, refined visuals striking against the ordinary.
Fa & Fon inject their stylish, bold and distinctive style into these small moments before honing in on that unapologetic yet glorious, satisfactory bite. Through slow motion capture, you can’t help but feel the euphoria behind every bite.
Andrew Long, executive creative director, Leo UK said: “Saving money shouldn’t mean settling for less. With the Saver Menu, you still get all the things people love about McDonald’s - the taste, the comfort, the nostalgia... just at a more affordable price. In a world where ‘value’ can look a bit bland, we wanted to flip that on its head and create something bold, joyful and unashamedly McDonald’s.”
