Gerry the goose flies better with Emirates

Untold Studios’ Ben Cronin directs the uplifting spot for Emirates starring Gerry, a wayward goose who likes to travel in style

Beginning in an idyllic naturalistic setting, we see the lead protagonist Gerry, a photorealistic Canada goose, part ways with his flock and opt for luxury. We see Gerry tucking into a four course meal whilst watching The Goose the Bad and the Ugly on an Emirates flight, before waving at his flock who pass by the window.

Untold Studios' director Ben Cronin creates a palpable sense of luxury throughout the spot, mixing premium natural history cinematography with shots of the stylish interior of the Emirates Premium Economy cabin. The nuanced performance from the lead goose never strays too far into the anthropomorphic, whilst still maintaining a sense of universal charm.