Enjoy luxury, with a smile at Amazon

In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon releases their fall brand Luxury, with a smile.

Luxury Stores at Amazon is leading luxury fashion's shift from an elite and exclusive club to an accessible and convenient resource for discovery, self expression and innovation, now with a smile.

The full campaign, comprising 42 still photos and 14 films, was produced by the renowned directors and photographers Cass Bird and Andrew B Myers.

Amazon – Luxury, with a smile

Credits

powered by

Agency Fred & Farid/Los Angeles
Production Company North Six
Director Cass Bird

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Fred & Farid/Los Angeles
Production Company North Six
Director Cass Bird
Post Production Modern Post
Sound Designer/Audio Mixer Sam Casas
Photographer Cass Bird
DP Tyler Kohlhoff
Editor William Town

Producer Morgan Escobar
Colorist Justin Schroepfer
Art Director Bridget Callahan
Art Director Kiyomi Morrison
Copywriter Ciana Alessi
Creative Director Chelsea Steiger
Executive Producer Amanda Van Caneghem
Producer Veronica Reo

Show full credits

Hide full credits

Credits powered by

With joyful on-figure photography and films by Cass Bird, and product-forward mini sets depicting iconic European cities by Andrew B Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured creatives.

The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders, including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson, as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.