Enjoy luxury, with a smile at Amazon
Luxury Stores at Amazon reveals their new brand campaign with a cast of
young global creatives.
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In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon releases their fall brand Luxury, with a smile.
Luxury Stores at Amazon is leading luxury fashion's shift from an elite and exclusive club to an accessible and convenient resource for discovery, self expression and innovation, now with a smile.
The full campaign, comprising 42 still photos and 14 films, was produced by the renowned directors and photographers Cass Bird and Andrew B Myers.
Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company North Six
- Director Cass Bird
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Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company North Six
- Director Cass Bird
- Post Production Modern Post
- Sound Designer/Audio Mixer Sam Casas
- Photographer Cass Bird
- DP Tyler Kohlhoff
- Editor William Town
- Producer Morgan Escobar
- Colorist Justin Schroepfer
- Art Director Bridget Callahan
- Art Director Kiyomi Morrison
- Copywriter Ciana Alessi
- Creative Director Chelsea Steiger
- Executive Producer Amanda Van Caneghem
- Producer Veronica Reo
Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company North Six
- Director Cass Bird
- Post Production Modern Post
- Sound Designer/Audio Mixer Sam Casas
- Photographer Cass Bird
- DP Tyler Kohlhoff
- Editor William Town
- Producer Morgan Escobar
- Colorist Justin Schroepfer
- Art Director Bridget Callahan
- Art Director Kiyomi Morrison
- Copywriter Ciana Alessi
- Creative Director Chelsea Steiger
- Executive Producer Amanda Van Caneghem
- Producer Veronica Reo
With joyful on-figure photography and films by Cass Bird, and product-forward mini sets depicting iconic European cities by Andrew B Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured creatives.
The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders, including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson, as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.
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Amazon – Wisdom
Amazon – Karen
Amazon – Tommy
Amazon – Jamie
Amazon – Devyn
Amazon – Irina
