Gerety Awards: final deadline fast approaches

The final deadline for the Gerety Awards is on July 17th, with winners announced later in the year, a benchmark for creativity's future in a time when sharp lines are being drawn between words and action on the topic of equality.

The Gerety call for entries campaign saw purple moustaches sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the question: What does a woman have to do to get onto an advertising jury? 

Svetlana Copic, Founder of No Agency, which created the campaign for Gerety, had this to say: "As a festival with the unique approach to gender equality, Gerety Awards had both the credibility and the courage to turn its call for entries into something much bigger. After decades of the 'one girl in the jury' situation, change has finally started to happen, but this is just the beginning and we need to keep the conversation going. Sometimes, mocking the status quo is the best way to change it."