General Electric’s light fantastic
The power/manufacturing multinational releases a cinematic spot directed by Frederic Planchon that celebrates the company's past and looks to its bright future.
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Credits
powered by
- Agency BBDO/New York
- Production Company Anonymous Content
- Director Frederic Planchon
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Credits
powered by
- Agency BBDO/New York
- Production Company Anonymous Content
- Director Frederic Planchon
- Executive Producer/Managing Director Eric Stern
- VP of Commercials SueEllen Clair
- Head of Production Ena Nicole Abadjian
- Production Company Stillking Films/Prague
- Managing Director Matthew Stillman
- Executive Producer/Head of Production Michal Skop
- Executive Producer Lida Ordnungova
- Line Producer/Executive Producer Adam Lux
- Editing Work Editorial/USA
- Managing Director Erica Thompson
- Executive Producer Alejandra Alarcon
- Head of Production Chris Delarenal
- Editor Richard Orrick
- VFX Framestore/New York
- Head of Studio Tara Maloney
- Executive Producer Nick Fraser
- Head of Production Veronica Ware
- Bidding Producer Nadia Brent
- Creative Director Victoria Osborn
- VFX Supervisor Andre Vidal
- Sound Sonic Union
- Producer Mary Kate Valentino
- Sound Designer Owen Shearer
- Audio Mixer Michael Marinelli
- Music Soundtree Music
- Managing Director/Executive Producer Jay James
- Composer Joel Hartman
- Chief Creative Officer David Lubars
- Chief Creative Officer Matt MacDonald
- HP Alex Gianni
- Senior Creative Director Kara Goodrich
- Creative Director Cesar Finamori
- Group Executive Producer Kimberly Kietz
- Producer Paul Ure
- Senior Producer Chloe Evans
- Senior Music Producer Julia Millison
- Senior Producer Samara Kelly
Credits
powered by
- Agency BBDO/New York
- Production Company Anonymous Content
- Director Frederic Planchon
- Executive Producer/Managing Director Eric Stern
- VP of Commercials SueEllen Clair
- Head of Production Ena Nicole Abadjian
- Production Company Stillking Films/Prague
- Managing Director Matthew Stillman
- Executive Producer/Head of Production Michal Skop
- Executive Producer Lida Ordnungova
- Line Producer/Executive Producer Adam Lux
- Editing Work Editorial/USA
- Managing Director Erica Thompson
- Executive Producer Alejandra Alarcon
- Head of Production Chris Delarenal
- Editor Richard Orrick
- VFX Framestore/New York
- Head of Studio Tara Maloney
- Executive Producer Nick Fraser
- Head of Production Veronica Ware
- Bidding Producer Nadia Brent
- Creative Director Victoria Osborn
- VFX Supervisor Andre Vidal
- Sound Sonic Union
- Producer Mary Kate Valentino
- Sound Designer Owen Shearer
- Audio Mixer Michael Marinelli
- Music Soundtree Music
- Managing Director/Executive Producer Jay James
- Composer Joel Hartman
- Chief Creative Officer David Lubars
- Chief Creative Officer Matt MacDonald
- HP Alex Gianni
- Senior Creative Director Kara Goodrich
- Creative Director Cesar Finamori
- Group Executive Producer Kimberly Kietz
- Producer Paul Ure
- Senior Producer Chloe Evans
- Senior Music Producer Julia Millison
- Senior Producer Samara Kelly
Promoting the launch of GE’s companies GE Aerospace and GE Vernova, BBDO and production partners Anonymous Content have created an atmospheric film based on the law of thermodynamics.
This asserts that energy cannot be created or destroyed, only transformed from one state to the other. In the film, titled Beautiful Law, a young woman studying in a rather epic, weather-filled library falls into a fantastical dream where she witnesses more than a century of ideas coming to life – with dancing light symbolising energy flowing from innovation to innovation.
Part ode to invention, part message to the future, the film is a reminder that the energy that propelled by GE for the past 132 years will live on forever.
