Gamers will want to snap up Xbox's new console
In a stunt with bite, McCann London and John Nolan Studio put gaming in a gator.
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Credits
View on- Agency McCann/London
- Production Company OCX
- Director George Morris / Director
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Credits
View on- Agency McCann/London
- Production Company OCX
- Director George Morris / Director
- Production Agency OCX
- Post Production/VFX Magic Numbers
- Sound 750mph
- Animatronics/Models John Nolan Studio
- Executive Creative Director James Millers
- Deputy Executive Creative Director Charlotte Prince
- Deputy Executive Creative Director Loriley Sessions
- Creative Director Jim Nilsson
- Creative Director Jacob Gjelstrup Bjordal
- Art Director Lauryn Raymond
- Copywriter Ben Conway
- Designer Lexie Hoskins
- Director of Production (HP) James Faupel
- Senior Producer Jacob Gardner
- Senior Producer Michelle Kern
- Assistant Producer Hermione Bezuidenhout
- Editor Jade-Marie Mason
- Colorist Peter Oppersdorff
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/London
- Production Company OCX
- Director George Morris / Director
- Production Agency OCX
- Post Production/VFX Magic Numbers
- Sound 750mph
- Animatronics/Models John Nolan Studio
- Executive Creative Director James Millers
- Deputy Executive Creative Director Charlotte Prince
- Deputy Executive Creative Director Loriley Sessions
- Creative Director Jim Nilsson
- Creative Director Jacob Gjelstrup Bjordal
- Art Director Lauryn Raymond
- Copywriter Ben Conway
- Designer Lexie Hoskins
- Director of Production (HP) James Faupel
- Senior Producer Jacob Gardner
- Senior Producer Michelle Kern
- Assistant Producer Hermione Bezuidenhout
- Editor Jade-Marie Mason
- Colorist Peter Oppersdorff
Despite the tech inside advancing at spectacular speed, the look of games consoles hasn't really advanced much since the age of Pong.
However, if you're an Xbox fan and want something with a bit more teeth, McCann London has you covered.
Taking inspiration from the bizarre stories that regularly emerge from Florida (men), the agency has created the Xbox Series X-Bite, a one-of-a-kind console housed inside the belly of a remarkably realistic alligator, complete with a controller clamped between its jaws.
Credits
powered byDeveloped with creature effects masters John Nolan Studios, the scaly beast was brought to life through clay moulding, fibreglass sculpting and painstaking hand-finishing, resulting in a fearsome-looking reptile with a fully functioning Xbox Series X inside.
Fans can get their hands on the one-off creation through a competition running on Xbox's social channels until 19 November.
It may just be a limited piece at the moment, but we can't help but feel that this is a project that really scales.
