Game, set and snack
Edita Confectionery Industries, manufacturers of the beloved American snack cake in Egypt, releases a fun tennis-themed spot to launch a design challenge.
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Inexplicably presented by an unbelievably un-umpire-looking umpire, the ad, Tennis, explains that the though Twinkies' packaging might change, or be ripped off, the terrific taste of the Twinkie bar will stay the same.
Directed by Ali Ali, through Good People and created by Cairo agency, Elephant, the spot launches the Steal Twinkies drive, which directs fans to a site where they can create their own snack wrappers and share them on social.
The campaign includes other enjoyably bonkers films: Skydiver, Firefighter and Knight.