Funlab says swap reality shows for reality

Funlab describes itself as a leading provider of ‘competitive socialising’, and while that phrase might strike fear into the hearts of many a sofa-based, screen-loving streaming addict, going out is – we suppose – occasionally necessary.

Here at shots, a team of mainly sofa-based, screen-loving streaming addicts, we have to concede that though we might find the sentiments dubious, the film, Real-Life Fun, created by DDB Group Melbourne and produced by Eric, Tom & Bruce, is nonetheless a fun piece of marketing.

At the core of the campaign is a social promotion that rewards people who unsubscribe from the gluttony of streaming services with the chance to win a free Funlab Fun Pass: which gives access to activities such as Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, and B. Lucky & Sons.

DDB Group Melbourne Creative Director Giles Watson said: “Stop worrying about crackdowns on password sharing and doom scrolling for the next thing to watch, blow up your TV and have some real life fun instead.”