From rap star to Rockstar

Helmed by director Neviene Ragab, this dynamic spot features Saudi American rapper Skinny dropping rhymes for Pepsico-owned energy drink brand, Rockstar. 

Through playful camera angles and dynamic shots, the music video sees the artist reaching for a can of the caffeinated drink as his track, Rockstar Doos, starts to play. 

The fast-paced film bursts with vibrant splashes of animated illustrations over a montage of snappy, collaged imagery of youth culture, all skilfully edited to transition seamlessly in time with the song’s catchy beats.