Friend and Gymshark Just Gotta Have It
Friend director Ehsan delivers the goods for Gymshark on Black Friday.
Ramping up on his trademark hyper-energetic style, ‘BIG DEAL ENERGY’ is a multidimensional, adrenaline-fuelled journey showcasing the excitement behind the British brand’s ‘gotta have it’ sale.
A global online film campaign for Gymshark celebrating it’s yearly Black Friday mega-sale, this one’s a real visual mixtape, mashing up meme-worthy animation, wild special effects, and some pretty outstanding cameos from the likes of comedian Munya Chawawa, YouTuber KSI, and world-famous bodybuilder Ryan Terry – and a whole lot more. This is a visual mixtape you won’t wanna miss!
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Gymshark is one of the world’s leading sportswear brands with an almost cult-like status amongst the modern youth. It’s now a billion-pound British brand born-and-bred out of Solihull, and started by teenager Ben Francis in his bedroom!
Shot in London 2020, the project was developed over 6 months and all through-out lockdown. What originally started as a 45 second piece of content quickly grew into a 4 minute film, with Ehsan and Gymshark creative Mike Raven and Creative Director Jamie Brunskill, respectively rewriting and reworking as we went along.
Alongside this, production (led by Friend EP Chris Abitbol and Producer Amber Felix) had to secure additional funding and pull some CRAZY favours to all make it happen. Amazingly, Gymshark endorses many of the featured talent, and we were therefore able to cram in as much exciting talent as possible!