Freddie Powell's laundry chunder

Let's face it, most of us are pretty sick with the amount of single-use plastic that gets used in our day-to-day lives. But not quite as sick as the washing machine star of this new spot...

In a pithy (and pukey) new commercial for independent laundry and cleaning brand smol, an upset kitchen appliance empties its drum onto the floor of the kitchen in a pointed attack at everyday waste.

With a concept from Mother, gloriously brought to life by Drool's Freddie Powell, Sick Of Plastic draws an attention-grabbing idea from an ever-growing insight; offering a commentary on the problem and achievable solution in one simple execution.