Fred. Olsen Cruise Lines has a great day
Fred. Olsen makes waves with campaign pouring 175 Years in every single day.
Fred. Olsen Cruise Lines has launched a new campaign outlining how their 175 years of experience in sailing goes into making every single day count.
The TV advert was produced through FLIPT and directed by Kit Lynch-Robinson who has worked on The Grand Tour, Top Gear and Clarkson’s Farm and was Series Director for the Chris Hemsworth hit TV show Limitless.
To create the advert, the marketing team at Fred. Olsen Cruise Lines employed support from Nick Bell and Walter Campbell, two of the most awarded advertising creatives of the last 30 years who have created campaigns in the past for famous brands like Guinness and Cadbury. The advert is set to an orchestral, Cinematic Pop version of Sail! by AWOL Nation.
Credits
powered by- Agency Client Direct
- Production Company FLIPT
- Director Kit Lynch-Robinson
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Credits
powered by- Agency Client Direct
- Production Company FLIPT
- Director Kit Lynch-Robinson
- Post Production Electric Theatre Collective
- Colorist Connor Coolbear
- Sound Wave Studios/London
- Music Leland Music
- Executive Producer Philippa Thomas
- Producer Trent Simpson
- DP Daniel Bronks
- Editor Nick Gilberg
- Post Production Alasdair Patrick
- Post Producer Joe Billington
- Post Producer Melissa Trindade
- Sound Designer Parv Thind

Credits
powered by- Agency Client Direct
- Production Company FLIPT
- Director Kit Lynch-Robinson
- Post Production Electric Theatre Collective
- Colorist Connor Coolbear
- Sound Wave Studios/London
- Music Leland Music
- Executive Producer Philippa Thomas
- Producer Trent Simpson
- DP Daniel Bronks
- Editor Nick Gilberg
- Post Production Alasdair Patrick
- Post Producer Joe Billington
- Post Producer Melissa Trindade
- Sound Designer Parv Thind
The ad celebrates everything that makes sailing with Fred.Olsen special and unique, smaller ships, hand-crafted itineraries, an on board experience which is designed to enhance each journey and of course, the people.
Jackie Martin, Marketing and Sales Director from Fred. Olsen Cruise Lines, said: “After a tough few years for everyone in the travel industry, we are delighted to have a very clear view of how we will continue to build on this year’s successes. This bold campaign marks a significant step forward for a brand with such a proud maritime heritage. We have really enjoyed the slightly unconventional creative approach we took, working directly with Nick, Walter and Kit which delivered a campaign we are all very proud of. It is now time to showcase all that our experience has to offer.”