Formula 1's drive to drive
In a frantic spot for the new F1 season from Wieden+Kennedy London, we see drivers' common mindset of pushing everything to the limit.
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Credits
powered by
- Agency Wieden + Kennedy/London
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Credits
powered by
- Agency Wieden + Kennedy/London
- VFX Time Based Arts
- Sound Design String and Tins
- Post Executive Producer Tom Johnson
- Post Producer Sean Ewins
- VFX Supervisor Jon Park
- 2D Lead Grant White
- Colourist Lewis Crossfield
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Sound Designer Jim Stewart / (Audio Mixer)
- Sound/Music Supervisor Will Cohen
- Creative Director Joe Bruce
- Creative Director Albert Pukies
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Producer Aran Patterson
Credits
powered by
- Agency Wieden + Kennedy/London
- VFX Time Based Arts
- Sound Design String and Tins
- Post Executive Producer Tom Johnson
- Post Producer Sean Ewins
- VFX Supervisor Jon Park
- 2D Lead Grant White
- Colourist Lewis Crossfield
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Sound Designer Jim Stewart / (Audio Mixer)
- Sound/Music Supervisor Will Cohen
- Creative Director Joe Bruce
- Creative Director Albert Pukies
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Producer Aran Patterson
Getting into the mindset of F1 drivers, whose reactions and muscle memory means that they can scoot around a track at speeds that would make Road Runner dizzy, is a tough task, but this new commercial, celebrating the launch of the 2020 season, might just do it.
With The Countdown Begins, Wieden+Kennedy London attempt to summon the exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess.
Roaringly spliced together by editors Diz Toba and Leanne Redfern, this fast-paced, captivating dive into the racer's mind should satisfy anyone's need for speed.
