Ford’s good guys with bad cars
The American vehicle manufacturer launches a soulful, documentary-style campaign capturing the humanity in a New Orleans Mustang community.
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company RSA Films
- Director Jared Malik Royal
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company RSA Films
- Director Jared Malik Royal
- Executive Producer Matilde Ramos Pinto
- Editorial Company Final Cut/New York
- Editor Matt Carter / (Editor)
- Assistant Editor Kaylin Smida
- Editor Michael Dart Wadsworth
- Post Executive Producer Sarah Roebuck
- Color Company Rare Medium
- Sound Design / Mix Machine Sound/New York
- Creative Director Brandon Henderson
- Creative Director Marques Gartrell
- Executive Creative Director Eric Helin
- Executive Creative Director Stuart Jennings
- Creative Director
- Art Director Dylan Simel
- Copywriter Nick Sugai
- Head of Production Nick Setounski
- Executive Producer Jessica Griffeth
- DP Danyal Niazi
- Senior Color Producer Heath Raymond
- Colorist Mikey Rossiter
- Sound Designer Alex Bingham
- Executive Producer Matej Oreskovic
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company RSA Films
- Director Jared Malik Royal
- Executive Producer Matilde Ramos Pinto
- Editorial Company Final Cut/New York
- Editor Matt Carter / (Editor)
- Assistant Editor Kaylin Smida
- Editor Michael Dart Wadsworth
- Post Executive Producer Sarah Roebuck
- Color Company Rare Medium
- Sound Design / Mix Machine Sound/New York
- Creative Director Brandon Henderson
- Creative Director Marques Gartrell
- Executive Creative Director Eric Helin
- Executive Creative Director Stuart Jennings
- Creative Director
- Art Director Dylan Simel
- Copywriter Nick Sugai
- Head of Production Nick Setounski
- Executive Producer Jessica Griffeth
- DP Danyal Niazi
- Senior Color Producer Heath Raymond
- Colorist Mikey Rossiter
- Sound Designer Alex Bingham
- Executive Producer Matej Oreskovic
In partnership with Wieden + Kennedy, Ford Motor Company has launched this beautifully-crafted, documentary style film – the first in a series of narrative-led shorts highlighting the sense of community cars can create.
Brought to life by RSA Films’ Jared Malik Royal, the first episode of Welcome to the Club contrasts break-neck car shots with candid conversations to introduce Bert Groves, a New Orleans community icon and leader of Ford Mustang enthusiast club, Mustang Mafia.
Soundtracked by New Orleans native artist Curren$y, the film showcases the Ford fanatic’s inspiration for starting the club as well as its ongoing philanthropic pursuits, culminating with a sweet gifting moment where the club donates an older Mustang to a local high school’s auto program.
