Ford reinvents exploring with AMV BBDO
Ford launches its new all-electric Explorer in Europe with a campaign developed by AMV BBDO.
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Ford launches its new all-electric Explorer in Europe with a new campaign developed by the AMV BBDO team.
Inspired by exploration pioneer Aloha Wanderwell, who drove around the world in a Ford Model T one hundred years ago, Ford is now partnering with adventure influencer Lexie Alford, also known as Lexie Limitless, for the launch of the new electric Explorer SUV.
The youngest woman ever to visit every country in the world, Lexie Alford will now join Ford in an ambitious trip around the globe. Beginning later this year, the expedition will take Alford all over the world; embracing challenges, meeting people from many cultures, and visiting places of outstanding beauty, all supported by the zero-tailpipe emission Ford Explorer.
Credits
powered by
- Agency AMV BBDO/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
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Credits
powered by
- Agency AMV BBDO/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
- Post-Production Nineteen Twenty
- Music Eclectic
- Sound Bark Soho
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Producer Tim Wild
- Executive Creative Director Martin Loraine
- Senior Creative Team Hetu Negri
- Post Creative Director Bill McNamara
- 2D VFX Supervisor Ryan Hadfield
- Senior Creative Team Juan Ignacio Peirano
- Agency Producer Romila Sanassy
- 2D Artist Jamie Stitson
- 2D Artist Doruk Saglam
- 2D Artist Leila Wishart
- 2D Artist Tijan Holder
- 2D Artist Rod Norman
- 2D Artist Yanru Yin
- 3D VFX Supervisor Chris King / (Head of 3D)
- 3D VFX Supervisor Mike Farrar
- 3D Artist Will Preston George
- Colorist Kai Van Beers
- VFX Producer Chee Yen Wang
- Music Supervision / Musical Arrangement Simon Elms
- Musical Arrangement Colin Smith
- Sound Executive Producer Carley Reynolds
- Sound Designer Andy Humphreys
- Sound Mix Markus Ffitch
Credits
powered by
- Agency AMV BBDO/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
- Post-Production Nineteen Twenty
- Music Eclectic
- Sound Bark Soho
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Producer Tim Wild
- Executive Creative Director Martin Loraine
- Senior Creative Team Hetu Negri
- Post Creative Director Bill McNamara
- 2D VFX Supervisor Ryan Hadfield
- Senior Creative Team Juan Ignacio Peirano
- Agency Producer Romila Sanassy
- 2D Artist Jamie Stitson
- 2D Artist Doruk Saglam
- 2D Artist Leila Wishart
- 2D Artist Tijan Holder
- 2D Artist Rod Norman
- 2D Artist Yanru Yin
- 3D VFX Supervisor Chris King / (Head of 3D)
- 3D VFX Supervisor Mike Farrar
- 3D Artist Will Preston George
- Colorist Kai Van Beers
- VFX Producer Chee Yen Wang
- Music Supervision / Musical Arrangement Simon Elms
- Musical Arrangement Colin Smith
- Sound Executive Producer Carley Reynolds
- Sound Designer Andy Humphreys
- Sound Mix Markus Ffitch
AMV BBDO Deputy ECD Martin Loraine, says, “Exploring Reinvented is a reaction against the traditional idea of macho, dangerous, and non-sustainable exploration. Our campaign tells an incredible true story from Ford’s history and updates it to fit our Bring On Tomorrow platform.
“Way back in 1922, Ford was opening up exploration to women by backing Aloha Wanderwell. And 100 years later, they’re supporting sustainable exploration, proving that an EV can do anything an ICE car can do, and once again, sending a female explorer on an amazing journey.”
To mark the Ford Explorer launch and announce Lexie’s adventures to come, the team at AMV also developed a 60’’ film directed by Nicolai Fuglsig through MJZ. Featuring original footage from “With Car and Camera Around The World”, a documentary film by Aloha Wanderwell on her expeditions around the globe, the film shows Lexie facing some of the challenges that she’ll encounter throughout her journey as she drives across deserts, mountains, forests, and beaches.
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The film production involved historical research about Aloha’s expeditions, including the recovery, restoration and resample of original photographs using the negatives and HD scanners and sourcing other essential documents used in her travels. Throughout the production, the team behind the work also consulted with Aloha’s grandson, former Hollywood stuntman, Richard Diamond.
“We’re excited to see what our new Explorer and Lexie Alford can do together on this expedition, inspired by Aloha Wanderwell’s ground-breaking trip,” said Peter Zillig, director of Marketing, Ford of Europe. “We were a part of Aloha’s journey all those years ago and have been helping people take on ambitious adventures ever since, we can’t wait to see how our electric future will keep that intrepid spirit going.”
