Ford moves mountains and mornings
Lopé Serrano directs two cinematic films for the vehicle brand, subtly spotlighting its role in the early hours and wild outdoor adventures.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lope Serrano
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Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lope Serrano
- Editing Cabin Edit/London
- VFX 1920
- Color Selected Works
- Sound Design 750mph
- Creative Director Alexandra Sattlecker
- Creative Director Lucas Reis
- Senior Creatives Hana Ovcina
- Senior Creative Filipe Birck
- Senior Creative Joe de Souza
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Head of Production (HP) Richard Adkins
- Head of Production (HP) Amy Leach
- Executive Producer Matthew Ellingham
- Senior Producer Aurelie Gonnage Livera
- Executive Producer Daisy Gautier
- Line Producer Daniel Wheldon
- Production Designer Marie Lanna
- DP Tim Lorentzen
- Editor Carlos Font Clos
- Assistant Editor Craig Griffiths
- Assistant Editor Victoria Man
- Post Producer Franky Chadwick
- VFX Supervisor Jamie Stitson
- Creative Director Bill McNamara
- VFX Supervisor Ben Thomas
- Head of Production David Keegan
- Senior Color Producer Hannah Rose George
- Colorist Hannibal Lang
- Sound Designer/Sound Editor Sam Ashwell
- Sound Designer Jake Ashwell
- Executive Producer Olivia Ray
- Head of Production Rachel Saxon
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lope Serrano
- Editing Cabin Edit/London
- VFX 1920
- Color Selected Works
- Sound Design 750mph
- Creative Director Alexandra Sattlecker
- Creative Director Lucas Reis
- Senior Creatives Hana Ovcina
- Senior Creative Filipe Birck
- Senior Creative Joe de Souza
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Head of Production (HP) Richard Adkins
- Head of Production (HP) Amy Leach
- Executive Producer Matthew Ellingham
- Senior Producer Aurelie Gonnage Livera
- Executive Producer Daisy Gautier
- Line Producer Daniel Wheldon
- Production Designer Marie Lanna
- DP Tim Lorentzen
- Editor Carlos Font Clos
- Assistant Editor Craig Griffiths
- Assistant Editor Victoria Man
- Post Producer Franky Chadwick
- VFX Supervisor Jamie Stitson
- Creative Director Bill McNamara
- VFX Supervisor Ben Thomas
- Head of Production David Keegan
- Senior Color Producer Hannah Rose George
- Colorist Hannibal Lang
- Sound Designer/Sound Editor Sam Ashwell
- Sound Designer Jake Ashwell
- Executive Producer Olivia Ray
- Head of Production Rachel Saxon
Vehicle brand Ford celebrates its place in two contrasting worlds in this beautifully shot pair of films, created by Wieden + Kennedy and directed by Lopé Serrano through CANADA.
The first film, Made To Take It, is a cinematic European adventure campaign set to Verdi’s La Traviata, focusing on the decision to step into the elements and keep going, whatever the cost.
Credits
View on- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lope Serrano
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lope Serrano
- Editing Cabin Edit/London
- VFX 1920
- Color Selected Works
- Sound Design 750mph
- Creative Director Lucas Reis
- Creative Director Alexandra Sattlecker
- Senior Creative Hana Ovcina
- Senior Creative Filipe Birck
- Senior Creative James Ross-Edwards
- Creative Lara Davis
- Creative Xavier Auty
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Head of Production (HP) Richard Adkins
- Head of Production (HP) Amy Leach
- Senior Producer Sahar Bluck
- Design Director Philip Rosieur
- Executive Producer Marta Bobic
- Line Producer Davey Ahern
- Production Designer Marie Lanna
- DP Tim Lorentzen
- Editor Carlos Font Clos
- Assistant Editor Craig Griffiths
- Assistant Editor Victoria Man
- Post Producer Franky Chadwick
- VFX Supervisor Jamie Stitson
- Creative Director Bill McNamara
- VFX Supervisor Ben Thomas
- Head of Production David Keegan
- Senior Color Producer Hannah Rose George
- Colorist Hannibal Lang
- Sound Designer/Mixer Sam Ashwell
- Sound Designer/Mixer Jake Ashwell
- Head of Production Rachel Saxon
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lope Serrano
- Editing Cabin Edit/London
- VFX 1920
- Color Selected Works
- Sound Design 750mph
- Creative Director Lucas Reis
- Creative Director Alexandra Sattlecker
- Senior Creative Hana Ovcina
- Senior Creative Filipe Birck
- Senior Creative James Ross-Edwards
- Creative Lara Davis
- Creative Xavier Auty
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Head of Production (HP) Richard Adkins
- Head of Production (HP) Amy Leach
- Senior Producer Sahar Bluck
- Design Director Philip Rosieur
- Executive Producer Marta Bobic
- Line Producer Davey Ahern
- Production Designer Marie Lanna
- DP Tim Lorentzen
- Editor Carlos Font Clos
- Assistant Editor Craig Griffiths
- Assistant Editor Victoria Man
- Post Producer Franky Chadwick
- VFX Supervisor Jamie Stitson
- Creative Director Bill McNamara
- VFX Supervisor Ben Thomas
- Head of Production David Keegan
- Senior Color Producer Hannah Rose George
- Colorist Hannibal Lang
- Sound Designer/Mixer Sam Ashwell
- Sound Designer/Mixer Jake Ashwell
- Head of Production Rachel Saxon
By contrast, Mornings. Made Possible By Doers turns the lens towards the unseen early hours, painting a quiet portrait of Europe’s early-morning workforce and the vehicles that keep them moving.
Taking a more observational tone than its adventure-led counterpart, the film builds a subtle tension between stillness and activity, capturing progress as something already in motion long before most people see it.
