For sneakerheads, not getting new kicks is the real disaster
In Foot Locker's outlandish and hilarious new commercial, some trainer-obsessed people seem to ignore a litany of cataclysms in order to get the latest styles.
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Credits
powered by
- Agency BBDO NY
- Production Company Reset
- Director Markus Walter
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Credits
powered by
- Agency BBDO NY
- Production Company Reset
- Director Markus Walter
- Executive Creative Director Danilo Boer
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Associate Creative Director Martins Zelcs
- Associate Creative Director Bryan Stokely
- Copywriter James Henderson
- HP Integrated Production David Rolfe
- Executive Producer Anthony Curti
- Producer Corie Rosenblatt
- Music Producer Julia Millison
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Executive Producer Jen Beitler
- Head of Production JP Colombo
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- VFX Supervisor Tom Bussell
- Colorist Mikey Pehanich
- Executive Producer Charlotte Arnold
- Sound Designer Brian Emrich
- Sound Designer/Audio Mixer Sam Shaffer
- DP Jeff Cronenweth | (DP)
- Assistant Editor Nellie Phillips
- VFX Supervisor Daniel Morris
- Senior Producer Bindy St Leger
Credits
powered by
- Agency BBDO NY
- Production Company Reset
- Director Markus Walter
- Executive Creative Director Danilo Boer
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Associate Creative Director Martins Zelcs
- Associate Creative Director Bryan Stokely
- Copywriter James Henderson
- HP Integrated Production David Rolfe
- Executive Producer Anthony Curti
- Producer Corie Rosenblatt
- Music Producer Julia Millison
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Executive Producer Jen Beitler
- Head of Production JP Colombo
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- VFX Supervisor Tom Bussell
- Colorist Mikey Pehanich
- Executive Producer Charlotte Arnold
- Sound Designer Brian Emrich
- Sound Designer/Audio Mixer Sam Shaffer
- DP Jeff Cronenweth | (DP)
- Assistant Editor Nellie Phillips
- VFX Supervisor Daniel Morris
- Senior Producer Bindy St Leger
For some people, getting the latest pair of trainers is worth braving even the harshest of scenarios: endless lines; pouring rain; a zombie apocalypse...
In the hilarious new commercial for Foot Locker's Week Of Greatness, No Matter What, we see a series of celebrity sneakerfreaks avoid the aforementioned undead, meteors and an alien invasion to get their hands on the latest drops.
Through BBDO New York and helmed by Reset Content director Markus Walter, the commercial mixes high-budget, high-concept obstacles with genuinely funny and charming performances from the celebs.
For the curious, here are the notable sneaker enthusiasts featured in the commercial:
- DaBaby and Sophia Pippen in Air Jordan 1 High OG “Bloodline”
- Jay Versace in Champion x Coke “The Real Thing” collection
- Juice Wrld and Zaza in Vans “Plaids not dead” collection
- Alex Morgan, Young Dylan, Anthony Davis in Evolution of the Swoosh: Chapter 2 collection (Mens: Time Capsule, Womens: Legend of Her, Kids: Dunk It)
- Kyle Kuzma Puma Clyde Hardwood “Dreamville”
- Megan Thee Stallion Puma Cali
- Anuel AA in Air Jordan 1 High OG “Bloodline”
- Karol G in Nike Air Max 97 “Icon Clash”
- Ryan Destiny in Nike Air Force 1 “Icon Clash”
