Football's world in emotion

The Sun – Eur All Invited

Credits

Agency Pulse Creative/London (In-House at News UK)
Production Company UnLtd
Director Nick Tree

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Credits

Agency Pulse Creative/London (In-House at News UK)
Production Company UnLtd
Director Nick Tree
Managing Director/Executive Producer Stephen Gash
Editor Nik Hindson
Producer Daniel Breheny
Creative Director Ben Leeves
Sound Designer Dominic Dew

Sound Designer Stuart Allen Hynd
Sound Designer Alex Wilson Thame
Executive Creative Director Russell Ramsey
Creative Director Rob Welch
Producer Betsy Kelly
DP Aadel Nodeh-Farahani
Colorist Mark Horrobin
Flame Artist Luigi Russo

Nuke Artist Tommy Coulter-Liston
Composer Lennert Busch

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A new spot from Pulse Creative, News UK's in-house creative arm, highlights the joy of the European Football Championships.

When a young boy asks his dad "What's the Euros?', the dad imagines the excitement and joy he can share with his family, and especially his son, as the football tournament progresses.

Directed by Nick Tree through UnLtd London, the 60-second spot harnesses the emotion of the game, from filling in the tournament's wall chart to watching the games themselves.