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Floyd – Elevating Every Journey

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It's amazing what you can fit in a suitcase: a week's worth of clothes, enough suncream to start an eclipse, an entire hotel room...

Such is the concept behind this witty and wry spot for luggage brand Floyd, Elevating Every Journey, in which a muscled man shows a sensitive side whilst creating a micro-sized diorama in his carry-on.

Developed from a concept from unsigned director Jasper Cable-Alexander, who both wrote and shot the piece, this cheeky short hides some big ideas in a lovely little package.

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