Floward deliveries save the day

Floward – The Mad Queen

Credits

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Agency Impact BBDO/Cairo
Production Company Good People Films
Director Ali Ali

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Credits

powered by

Agency Impact BBDO/Cairo
Production Company Good People Films
Director Ali Ali
Post Production Lzrd | Egypt
Sound The Garage Sound Studio
Production Services Strictly Baltic
Creative Director Abdullah Fareed
Creative Director Mahmoud Shokri

CEO Naila Fattouh
General Manager Tarek Akil
Executive Producer Khaled Zaki
Producer Sarah Touma
Producer Omar Khalil
DP Joe Saade
Editor Amr Mekky
Post Producer Seif Hany

Post Producer Hussein Aziz
Colorist Karim Mira
Sound Engineer Hatem Saad
Production Services Producer Urte Askeloviciute
Production Services Producer Ugne Vedrickaite

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Directed by Good People Films' Ali Ali, this hilarious new UAE campaign for Egyptian flower delivery and gift company FLOWARD playfully depicts iconic villains as big softies.

The latest spot in the campaign, created by Impact BBDO, features a homicidal Mobster suddenly calling off a hit when the would-be victim surprises him with a gift. Other spots feature an Angry Queen and hell-bent Cowboys also turning the other cheek when presented with beautiful bouquets.

The spots creatively mimic classic movie genres - a gangster noir, a medieval drama, and a western.